Director, Home Depot, Proprietary Brands (1999 to 2001)

  • Conceived, negotiated and executed first-of-its-kind nationwide deal with John Deere to manufacture and sell consumer mowers and tractors under Scotts brands. Added $100M to top line. Earned buy-in from local John Deere reps through innovative partnership program on assembly and service of every unit sold.
  • Conducted successful product launch for RIDGID brand. Created $30M growth in sales for wet-dry vacuums capturing 10% market share gain against Sears and eventually becoming dominant market leader in category.
  • Led brand management for Husky and Workforce lines. Achieved 20% increase in sales per square foot and improved GMROI by 43% by rationalizing product offerings in line with declining market demand.
  • Designed and launched 20 SKU Husky Air Tool program, overtaking Sears in 2002 to secure and maintain dominant market share.