Senior Vice President Marketing, Sales and Channel, Irwin PTA & Shur-Line Painting Products, Newell Rubbermaid (2006 to 2007)

  • Grew business to $490M in 18 months. Led new product development, sales and marketing strategy, advertising budget, and brand building with full P&L management for Irwin tools and Shur-Line painting products.
  • Designed and launched several national ad campaigns (print and television). Executed extremely successful national consumer promotion, “Ultimate Tradesman Challenge,” that generated $25M+ in promotional sales.
  • Launched numerous product lines to secure $70M sales in first year, including #1 SKU in the division.
  • Restructured global manufacturing footprint, increasing low cost country sourcing and capturing 500 basis points.